Apparently, McDonalds recently tried to start an advertising campaign via Twitter which backfired spectacularly. The article itself is more about the attempt of good ol’ Micky-D’s to rebrand itself:
The goal, according to Neil Golden, the company’s chief marketing officer for its American restaurants, is to win over the holdouts. One way to do that is by improving the food itself. Another way is to change how we think about that food. “The consumer perception of the quality of our food is not where we want it to be,” Golden told me. “Listen, we’re serving 28 million people every single day; there are a lot of consumers that love what we’re serving. But we believe that they would come more frequently. We also believe that there are more people that would want to come — if they could feel better about the product.”
I think this paragraph sums up quite nicely the metaphorical hole the executives at McDonalds have stuck their heads in. It’s also really depressing to me, because people aren’t smart enough not to fall for it.
For my part, I don’t consider the items sold at McDonalds to be actual food, and I refuse to consume non-food items.