So, I try to not spend too much time talking about chemistry, or the new “chemical-free” and “organic” movements, since they tend to really offend me as a chemist. (Which is particularly frustrating, because I like local agriculture and sustainable farming and more benign ways of treating bugs, which is ideally what those movements are supposed to support.)
Unfortunately, claiming chemical-free products isn’t enough. We have to now poo-poo chemistry as a whole in our food:
Jamba Juice’s Campaign Against Chemistry
There are so many offensive parts of this ad that I don’t even know where to start, but here are a few thoughts:
1. Inositol and taurine are natural small molecules that are found in fruits and animal tissues (yes, that means in your body right now!), respectively. Those are just as “natural” as “natural caffeine,” and probably cause a lot fewer side-effects than lots of caffeine drinking.
2. Seriously? “All the energy, without the chemistry”? I’d love to see someone actually function without all of chemical processes that make ATP in their cells (which is, in itself, a chemical). Aerobic respiration, anyone? (With it’s friends the Krebs cycle and oxidative phosphorylation?)